Growing a Regional Motels Portfolio

Redhill Hospitality Management is focused on growing a portfolio of regional Australian motels that provide value to both guests and investors.

We commonly manage our motels through one of the following engagement models:

Freehold Going Concern owned by Redhill Hospitality,
Lease owned by Redhill Hospitality,
FHGC or Lease owned by another group, but managed by Redhill Hospitality

Despite increasing domestic tourism, this sector struggles with poor management, under investment and insufficient economies of scale – we see this as opportunity!

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Our Improvement Practices

REFURBISHMENT

Of existing motels from 2 and 3 stars to 4 stars.

OPTIMISATION

We optimise performance through a deep understanding of market and property data.

OUTREACH

through a deep understanding of Channel Management, Online Distribution and Social Media.

FOCUS

Maintaining a strong focus on our management approach through highly collaborate management tools.

Our Perspective

At Redhill Hospitality Management, we see regional motels in Australia as an untapped opportunity for growth, investment, and revitalisation. Despite the increasing demand for regional accommodation, many motels remain undermanaged and undercapitalised, presenting a unique space for strategic transformation. By leveraging our expertise in operations, renovations, and market positioning, we unlock value that others overlook.

Motel Value Chain

Our Approach

At Redhill Hospitality we analyse each individual property along a value chain to optimise its performance in context of its market position.

1. Pre Sales

2. Sales

3. Guest Experience

4. Post Sales

5. People

6. Process

7. Technology

At Redhill Hospitality the use of technology has been a distinctive advantage to our success. We have integrated many solutions into our corporate technology stack that ensure our properties are easily discovered by potential guests, simple to book and pay for, efficient and streamlined during arrival, occupancy and departure and valuable in guest retention. We also invest heavily in site specific technology solutions such as integrated 24-hour check in kiosks, SMART TVs, High Speed Wi-Fi, CCTV systems, VoIP solutions including IP Audio/Video capabilities for properties that have Conference Centres. Our investments into technology also reduce demands on managers so they can focus on what matters to guests.

8. Infrastructure

Our properties are typically 3 to 4-star ‘self rated’ motels that must meet minimum threshold requirements (Safe environment, Clean Room, Comfortable Bed & Hot Shower) to be part of the Redhill Hospitality group. All our properties are positioned within their markets to provide cleanliness and comfort at a competitive price point. To ensure our properties remain relevant, any 3 Star property in the group must be on a modernisation strategy towards achieving a 4 star standard.

Our Properties

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