Growing a Regional Motels Portfolio
Redhill Hospitality Management is focused on growing a portfolio of regional Australian motels that provide value to both guests and investors.
We commonly manage our motels through one of the following engagement models:
- Freehold Going Concern owned by Redhill Hospitality,
- Lease owned by Redhill Hospitality,
- FHGC or Lease owned by another group, but managed by Redhill Hospitality
Despite increasing domestic tourism, this sector struggles with poor management, under investment and insufficient economies of scale – we see this as opportunity!
Our Improvement Practices
REFURBISHMENT
OPTIMISATION
OUTREACH
FOCUS
Our Perspective
At Redhill Hospitality Management, we see regional motels in Australia as an untapped opportunity for growth, investment, and revitalisation. Despite the increasing demand for regional accommodation, many motels remain undermanaged and undercapitalised, presenting a unique space for strategic transformation. By leveraging our expertise in operations, renovations, and market positioning, we unlock value that others overlook.
Our Approach
Pre-Sales focuses on both macro and micro research – what are the opportunities in the market? What do guests need? (threshold requirements) What do guests want? (Potential distinctive requirements). How can the property be uniquely positioned to provide competitive advantage?
Sales seeks to streamline the booking process by understanding all the different ways that guest’s book and pay for accommodation. Whilst this seems very straightforward, and often is for direct bookings, in today’s highly online environment there are many complexities to be considered. Getting this right is critical to the success of a motel.
Guest Experience optimises all touchpoints that the property has with a guest from the moment they book. In some circumstances this may only exist very briefly to allow a late-night traveller easy access to a room through a 24 hour check-in kiosk; whereas, in other circumstances it may be key to the management of an enduring company or guest relationship.
Post Sales is conducted to build and retain customer loyalty, solicit feedback, and learn from what went well and what could be improved.
At Redhill Hospitality, we value our staff. In context of their role, we look to provide a career path with learning opportunities, incentives and rewards. Our staff are provided with the ongoing support they need to succeed and are able to work in a collaborate and enjoyable environment.
The accommodation industry is highly process driven. Our standards, procedures and processes have been developed using LEAN principles to ensure efficiency. However, as a ‘learning organisation’ we are always refining and improving what we do to remain competitive and deliver value to our guests, staff, partners and shareholders.
At Redhill Hospitality the use of technology has been a distinctive advantage to our success. We have integrated many solutions into our corporate technology stack that ensure our properties are easily discovered by potential guests, simple to book and pay for, efficient and streamlined during arrival, occupancy and departure and valuable in guest retention. We also invest heavily in site specific technology solutions such as integrated 24-hour check in kiosks, SMART TVs, High Speed Wi-Fi, CCTV systems, VoIP solutions including IP Audio/Video capabilities for properties that have Conference Centres. Our investments into technology also reduce demands on managers so they can focus on what matters to guests.
Our properties are typically 3 to 4-star ‘self rated’ motels that must meet minimum threshold requirements (Safe environment, Clean Room, Comfortable Bed & Hot Shower) to be part of the Redhill Hospitality group. All our properties are positioned within their markets to provide cleanliness and comfort at a competitive price point. To ensure our properties remain relevant, any 3 Star property in the group must be on a modernisation strategy towards achieving a 4 star standard.